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History

 

Pohjoisesplanadi 33 - Finland's most important address for high-quality style and fashion

Finland and Scandinavia's leading fashion destination Fere can be found at the parade site in the heart of historic Helsinki center. Our beautiful shop is located in the Kämp Gallery. The Fere corner, facing the Esplanad park.

Fere respects its traditions and appreciates its customers above all. We are a classic clothing store for the most demanding customers. Our product range and services are based on quality and timelessness. Traditional and festive dressing as well as formal office style, we cater everything needed for relaxed leisure wear - without compromising high quality and timelessness.


70 years

The Fere story begun in 1949. Everything started on the west coast of Finland in Rauma, a small, traditional port city. Foreign and sometimes exotic products and influences arrived there with the ships - including dressing.

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From Rauma, Fere moved to Helsinki in 1993. Our store in Bulevardi was fast a concept of style among the style enthusiasts. The“club room”downstairs of the store was a haven of style and quality with Chesterfield sofas and Oriental rugs. It was truly a made-to-measure heaven with individual service and all the fabulous fabrics on display.

In the summer of 2016, a new era started in Fere's long story when Madame Mervi Kärkkäinen took over to lead the company - and made it even more brilliant. New, more spacious premises were found at Eteläesplanadi right in the heart of the city.

The next chapter is being written now when Fere is renewed and enlarged and has moved to the sunnier side of the Esplanadi park at Pohjoisesplanadi 33.

At the same time, our product range expands when the famous Brioni, Kiton, Pal Zileri and Turnbull & Asser are accompanied with the top brands in the fashion world Prada and Giorgio Armani with their prestigious premium line collections.